- Title
- Gig Economy, 4IR and Artificial Intelligence: Rethinking Strategic HRM
- Creator
- Malik, Ashish; Budhwar, Pawan; Srikanth, N. R.
- Publisher Link
- http://dx.doi.org/10.1108/978-1-83867-223-220201005
- Resource Type
- book chapter
- Date
- 2021
- Description
- This chapter begins by exploring the critical tenets of strategic human resource management (SHRM) and then discusses what the study and practice of SHRM needs to do in a new era of sharing economy and artificial intelligence (AI) for delivering successful business and individual employee performance in a new world of technological disruptions in work and employment. Using examples from popular platforms such as Airbnb, Uber, Ola, Zomato and Swiggy in India, to name a few, this chapter illustrates the changing ways of how non-standard employees are managed in the Fourth Industrial Revolution (4IR) through the use of technology platforms and apps, including the specific use of AI, in implementing a number of these changes. We highlight the need for new skills and knowledge by HR professionals to successfully engage in the new and brave world of AI-based technological disruption that we are all facing.
- Subject
- sharing economy; algorithmic management; gig economy; artificial intelligence, Fourth Industrial Revolution; strategic human resource management; flexibility; SDG 9; SDG 17; Sustainable Development Goals
- Identifier
- http://hdl.handle.net/1959.13/1480256
- Identifier
- uon:50470
- Identifier
- ISBN:9781838672249
- Language
- eng
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